Literacy in the news
Tuesday August 16th, 2011Mr Men celebrate four decades of reading fun
7th August 2011
The Mr Men franchise is 40 years old this week – and still sells a copy every 27 seconds.
The creator, Roger Hargreaves, died in 1988 yet he remains the third most successful author of the last decade behind JK Rowling and Dan Brown.
Hargreaves’ son Adam says that he thinks their success is down to the simplicity of the characters and the tales. “They are wonderful and simple and that’s what my dad was striving for. Even the shape and the size of the books were designed so that a child could hold them. My dad took essentially parts of beings and created the characters – that’s why everyone recognises parts of themselves in them.”
Rick McShane from Waterstone’s bookshop says “Kids’ literacy and getting kids to read has become incredibly important over the last few years. What you’ve got with Roger is someone that starts children reading from a young age. You have their parents reading to them and then the children use the books themselves in their first steps of reading alone.” Sky News
Specsavers commits to literacy
4th August, 2011
Specsavers have joined the drive to promote literacy in the UK and the intrinsic link between reading and eyecare, with a new initiative to give away thousands of books this summer.
Until Saturday 3 September every customer who has an eye examination can claim a free book.
Reading to children is so important to help develop a love of reading, literacy and words, yet so many parents shy away from even trying. Speaking Well In Public teaches techniques for reading to children that will be enjoyed by all generations.

